Category : Small Business

Consumer Trends and How They Relate to the Service Industry
Consumer Trends and How They Relate to the Service Industry

Monitoring and analyzing consumer trends can give you a huge advantage over the competition…if you understand how those trends relate to your sector and your business. Understanding the way the next generation of customers shops, the services they value, and how they do business in general can help you tailor…

Marketing Strategies That Don’t Work Anymore
Marketing Strategies That Don’t Work Anymore

3 General Marketing Strategies That Don’t Work Anymore Whether you’ve been in business for years or your startup has just launched, you should have marketing on your mind. Marketing has changed so much in the past few years that it’s hardly recognizable from what it was ten or twenty years…

Keep Your Customers Coming Back
Keep Your Customers Coming Back

3 Retention Marketing Tips to Keep Your Customers Coming Back It seems like almost all small and medium-sized business owners tend to fall into the same marketing trap. You’ve built your company from an idea to a startup, and now it’s really starting to take off. You’re getting more new…